NUTRITION FITNESS & HEALTH

PURE AM NUTRITION, A BRAND THAT LIVES UP TO ITS NAME

AM Nutrition was born from its founders' passion for bodybuilding and a clear objective: to support fitness enthusiasts in their physical transformation. For nearly 20 years, the brand has relied on this expertise to design innovative, high-performance, and healthy products, to support practitioners in their daily goals.

AM Nutrition's commitment goes beyond performance: each formula is healthy, pure, free of superfluous additives, with local and responsible manufacturing. This approach makes AM Nutrition a unique brand in the market, combining effectiveness, quality, and transparency, for sustainable and confident sports practice.

INSHAPE NUTRITION, THE PASSION FOR BODYBUILDING AND FITNESS

After more than fifteen years of creating fitness-related content, Tibo InShape has established himself as the leading YouTube content creator in France and the world's leading fitness influencer, uniting millions of subscribers across all his social networks.

Since the beginning, his approach has been guided by a strong desire: to share his passion for bodybuilding, fitness, and nutrition, while supporting as many people as possible towards a healthier and more sustainable practice.

Convinced of the central role of diet in performance and well-being, he naturally partnered with the N4 group in 2019 to develop the InShape Nutrition brand, under a brand license. The range combines performance, pedagogy, and community proximity, with a positioning based on trust, transparency, and ease of use.

It is today a powerful acquisition lever for the N4 group, thanks to strong digital traction and a structured and growing presence in the mass market.

TSE NUTRITION

Created in 2021 by France's leading fitness influencer: Sissy MUA, TSE Nutrition offers food supplements and sports nutrition products made in France with quality, 100% plant-based ingredients. The brand focuses on transparency, clean recipes designed by Sissy, and gourmet flavors to combine performance, pleasure, and health.

The brand is aimed primarily at a female audience looking to optimize their workouts and recovery without compromising on quality, in line with the TrainSweatEat philosophy: a sporty, healthy, and accessible lifestyle.

TWENTY DC

The TwentyDC adventure began in 2020, within the N4Brands incubator, a reference in sports nutrition for over 20 years. At that time, collagen had not yet conquered the general public. But Maxime and Elise, co-founders, already perceived its full potential: skin hydration, joint comfort, hair care... The benefits were promising, and scientific research was progressing rapidly.

Very quickly, they understood that these virtues had to go beyond the sporting context. They saw further, wider. They envisioned a wellness revolution. Together, they imagined a new generation of products, where food supplements become essential allies for women's health and beauty.

Supported by N4Brands' expertise and a solid network of nutraceutical experts, the TwentyDC brand was born. Its mission? To reinvent the way people take care of themselves, with innovative, accessible and effective formulas, based on carefully selected ingredients and manufactured in France.

LES BIENFAITS

A French brand founded in 2021 in Lyon by pharmacist Julien Rebaud, specializing in innovative food supplements in the form of sublingual sprays. It offers natural sublingual sprays made from plants and vitamins, designed to improve daily well-being, targeting specific needs such as sleep, stress, energy, immunity, and digestion.

The products are manufactured in France and are distinguished by their rapid and effective absorption method, validated by health professionals. In June 2025, Les Bienfaits joined the N4 group within its N4 Healthcare subsidiary, thus strengthening its position in the market for natural and accessible food supplements sold in pharmacies.

SO TASTY!

GOURMET PLEASURE FOR A MORE PROTEIN-RICH DIET

Launched in the mid-2010s at the initiative of the N4 group, the So Tasty brand has a clear ambition: to reconcile pleasure and protein in daily life. Designed as a family brand, it caters to all profiles, from the youngest to the most experienced, with a simple promise: to eat more protein without sacrificing gourmet delight.

From its beginnings, So Tasty has been built around key consumption moments (breakfast, snack, treat) with products designed to integrate naturally into eating habits. Its iconic product, Breakfast, which quickly became a bestseller, perfectly illustrates this DNA: practical, gourmet, and adapted to an active lifestyle.

The brand develops an accessible and qualitative range, primarily manufactured in France, which meets the expectations of a more protein-rich consumption. In a context where eating habits are changing permanently, So Tasty supports this transformation by offering alternatives that combine pleasure, ease of use, and attention to composition.

Driven by values of sharing and well-being, So Tasty stands out as a transgenerational brand, in line with new expectations and societal habits. It also aligns with the current increase in demand for protein-rich foods from GLP-1 consumers. Exclusively distributed within the FitnessBoutique network, it represents a loyalty and diversification lever, with development potential, given the profound changes in consumption patterns.