OUR B2B & D2C DIVISIONS

One of the strengths of the N4 model is that it quickly recognized that omnichannel distribution, due to the complementarity of internal dynamics, was a vector of growth and resilience, serving to maximize our long-term value.

Today, the vast majority of our brands and products are available through 5 distribution channels, each managed by dedicated teams.

Selective distribution through our specialized Fitnessboutique network: +115 stores located in France, Belgium, and Morocco, serving as a spearhead and laboratory that for over 25 years has enabled the N4 Group to innovate and create consumption trends in the sports nutrition and fitness equipment markets.

Mass market distribution through supermarkets and hypermarkets (GMS), including food hypermarkets (GSA), convenience stores, and Cafes, Hotels, Restaurants (CHR), which allow for wide dissemination and dense territorial coverage. Today, the N4 Group's flagship brands and products are widely distributed in most French mass retail chains and will be in Europe and worldwide tomorrow.

Distribution through Specialized Retailer Networks: recognized as professional advisors and supporters, they distribute the products of our expert brands to a demanding audience seeking technicality and performance.

Distribution through Pharmacy, Parapharmacy, and Institute Networks: allows for significant quantitative distribution due to the number of points of sale in the territory, as well as qualitative distribution due to brand image and quality of advice.

E-commerce distribution: deployed for over 25 years for all our brands to provide direct access to consumers, especially in areas not covered by a physical distribution channel.

Today, the diversity and power of our distribution channels, combined with balanced and controlled management, allow the N4 Group to maintain its independence, a strategic factor for its future development.