N4 IS COMMITTED

The desire to develop suitable wellness products

The N4 group fully manages the lifecycle of a brand of nutritional, fitness, beauty, or health supplement products. From its creation to its distribution in France and internationally, the Group coordinates the various stages from R&D and innovation, regulatory compliance, rigorous selection of raw materials, quality and stability of the formulation, taste, container, and packaging, to the choice of promotional tools and communication materials.

The N4 group also manages the creation and 100% of the operations of the brand's sales website.

Innovate, create, anticipate tomorrow's needs

A specific nutritional brand often originates from a brand territory. It stems from its codes, its origin, and its objectives. It is part of both a continuity and a new expectation that the brand's community develops with it or through its creator, like our influencer partners, sports champions, nutritionists, or brilliant inventors who challenge established codes. For each product, the N4Brands teams base themselves on these essential values to imagine and create a unique and top-quality offering, in line with the brand's expectations.

Select, Manufacture, Package

Careful selection of raw materials, vitamins, minerals, natural texturizers, and all ingredients. Special attention paid to jars, nutritional labels, doypacks[1], shipping and cushioning boxes, biodegradable and bio-sourced packaging. All manufacturing steps are managed in-house and by about thirty subcontractors. Flavors and tastes are developed over several months to define their uniqueness. Finally, all quality controls, traceability, and validation of essential regulatory steps are governed by our Quality team.

Each of these stages is managed by our Nutrition Business Unit teams, who are true experts in coordination and industrial planning. 

Trace, Store, Transport, Distribute

In interface with the sales teams, the logistics team then takes over to ensure product traceability, transport, and stock management in conjunction with order books and forecasts: a true balancing act.

Each brand is subject to a specific distribution policy, French or European, with different cultural approaches depending on the country. N4Brands benefits from an efficient and solid distribution network. The Group is notably an expert in B2C online sales and also owns the leading European brand in the distribution of fitness and nutrition products: FitnessBoutique, with over 115 company-owned and franchised stores.

Launch Communication

After 6 to 12 months of development, the products are ready to be launched on the market. Integrating promotion, media campaigns, and in-store activities, the launch mechanisms are specifically designed well in advance to create anticipation and generate excitement.

And our Commitment to Professional Gender Equality?

Here are the concrete actions implemented to improve our equality index:

1. Remuneration and Pay Equity

Annual review and commitment to equity: We ensure pay equity through the systematic annual review of our salary grid applied in stores, thereby guaranteeing fair and effective remuneration without unjustified discrepancies between women and men.

2. Recruitment, Diversity and Non-Discrimination

Neutral and inclusive recruitment process: We ensure equitable recruitment when publishing our job offers and the signing of a non-discrimination charter by all managers and recruiters.

Desire for rebalancing: We actively encourage diversity in applications and commit, for equivalent profiles and skills, to favor the underrepresented gender in imbalanced departments to move towards better parity.