PERFORMANCE NUTRITION

ATLET ORGANIC SPORTS NUTRITION

Founded in 2018, Atlet is a French brand dedicated to 100% organic sports nutrition, designed by athletes and experts to support every phase of exercise. 

The products are made in France from organic ingredients, without controversial additives, and are designed to be digestible, effective, and delicious. The brand stands out for its ethical commitment: short supply chains, recyclable packaging, and inclusive logistics.

The range includes bars, gels, drinks, and other solutions suitable for endurance sports such as running, trail running, and cycling, and more generally for all sports activities.
In 2025, Atlet joined the N4 group, allowing it to expand its distribution while maintaining its responsible values.

HARDER

A French brand specializing in high-end sports nutrition, known for its formulas made from quality ingredients, such as native non-denatured proteins and French milk isolate. All products are manufactured in France with a high level of requirement in terms of traceability, safety, and performance.

The brand targets demanding athletes by offering a comprehensive range: whey, isolates, gainers, boosters, and supplements suitable for weight training and recovery. Harder establishes itself as a benchmark for those seeking efficiency, taste, and innovation, with products that have won several awards for their quality.

Recognized as the best brand of sports food supplements by 60 millions de consommateurs magazine, and distributed exclusively through the FitnessBoutique network, Harder is today the qualitative and reassuring benchmark in the market.

BLACK PROTEIN, DARE TO CONFRONT IT?

Black Protein was founded in March 2009 in Voiron, Isère, by the Group's teams in collaboration with a laboratory specialized in sports nutrition. The brand quickly established itself as a benchmark in the world of bodybuilding, by developing high-performance products adapted to the needs of professional bodybuilders.

Its range stands out for high-quality formulations, combining premium ingredients such as whey isolate, Kre-Alkalyn creatine, BCAAs, and vitamin and mineral mixes. Black Protein is recognized for its ability to meet the expectations of the most demanding athletes, by offering effective products with dosages suitable for intensive bodybuilding practice.

X NATIVE

A French brand distributed exclusively through the FitnessBoutique network, recognized in the world of sports nutrition for its "native" protein range. It focuses on a high-end formulation based on undenatured proteins, extracted by cold microfiltration, to preserve a nutritional profile rich in essential amino acids and easily assimilated nutrients.

Its offering includes flagship products such as Native Whey and Native Gainer, produced in France from carefully selected ingredients (native whey, whey isolate, creatine) to combine performance, digestibility, and simplicity.
The brand is particularly appreciated for the quality of its whey, highlighted by 60 Millions de Consommateurs as "one of the best currently available" thanks to its solubility, natural taste, and muscular effectiveness.